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Orchestrating
synergies, Amplifying 
value creation
About Us

Investing in growth,
Building the future

Foundation
Scene Holding was established in 2019, marking the culmination of Founder’s entrepreneurial journey and investment acumen. The company's vision is to emerge as an institutional-grade, transformative investment management firm that excels in leveraging synergies across its portfolio while driving value creation through strategic partnerships, venture building, and co-investments.
Mission
Our mission is rooted in creating outlier value by orchestrating synergies and identifying transformative opportunities. Drawing from our deep venture-building expertise and serial entrepreneurship, we are dedicated to pioneering growth paths not just for our portfolio but for society at large. Embracing the spirit of Vision 2030, we leverage our hands-on experience to nurture economic resilience and foster a culture of innovation and prosperity.
Philosophy

Leading with synergy, innovation, and venture expertise to drive transformative growth.

Synergy Orchestration

Leveraging interconnected opportunities across diverse sectors to amplify impact.

Innovative Strategies

Implementing cutting-edge approaches to investment that anticipate and shape market trends.

Venture-Building Expertise

Utilizing our foundational knowledge and experience in creating and scaling ventures to identify and cultivate high-potential investments.

What we invest in?

Scene Holding embraces venture building and proactive investments in sectors poised for growth, with three core verticals: fintech, real estate, and creative & culture, complemented by strategic direct investments.

Together, our portfolio companies are leaders in their fields, driving our mission to create outlier value in alignment with Saudi Arabia's Vision 2030.

Fintech

Real Estate

Media & Culture

Direct Investment

Portfolio

Leadership

Riyadh AlZamil

Vice chairman
Founder & Chairman of Raz Group, serial entrepreneur investing in over 250 diverse ventures across the GCC.

Mohammed Attar

Board Member
Co-Founder & Chief Executive Officer of Attar United Company, & Founder & Chairman of Red Diamond.

Anas Serafi

Board Member
Founder of Abnia Consulting Engineers and founding committee member of Al Bilad Bank.

Faris Alamoudi

Partner and CIO
Partner and Chief Investment Officer
Investment banking specialist with expertise in European family asset management.

Want to discuss business?

As we navigate the evolving landscape of investment and innovation, Scene Holding invites partners, entrepreneurs, and visionaries to join us in our journey. Together, we can create a legacy of growth, impact, and prosperity that resonates with the ambitious spirit of Vision 2030 and beyond.