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Our Leadership
Because none of us is as smart as all of us, we achieve our shared goals by working together.

Our path of progression
in Scene Holding

As we navigate through the ever-changing economic landscape, Scene Holding is committed to leading the way forward. Inspired by the ambitious goals of Vision 2030, our focus is on fostering innovation, cultivating strategic partnerships, and creating sustainable value that extends beyond financial gains to benefit our society and economy.

Our approach, which we describe as "outlier value creation," reflects our belief in the transformative power of collaboration and the synergies it creates. By working alongside entrepreneurs, organizations, and forward-thinking leaders across various sectors, we're not merely investing—we’re jointly crafting a future that promises vibrancy, resilience, and plentiful opportunities for everyone.

I am grateful for your trust and partnership as we move forward on this exciting path toward a flourishing future.
Sultan H. Ghaznawi
Chairman & Managing Director

Riyadh AlZamil

Vice chairman
Founder & Chairman of Raz Group, serial entrepreneur investing in over 250 diverse ventures across the GCC.

Mohammed Attar

Board Member
Co-Founder & Chief Executive Officer of Attar United Company, & Founder & Chairman of Red Diamond.

Anas Serafi

Board Member
Founder of Abnia Consulting Engineers and founding committee member of Al Bilad Bank.

Faris Alamoudi

Partner and CIO
Partner and Chief Investment Officer
Investment banking specialist with expertise in European family asset management.

Abdulrahman Ali

Financial Consultant
Specialized in financial consulting, with experience in VAT, Zakat, and investment accounting.

Suliman Alharkan

Real Estate Director
Holds a double master’s degree in civil engineering and project management, certified in PMP and Six Sigma BB, with a distinguished career.

Yousef Tayeb

Operation Coordinator
Specialized in project coordination, with expertise in financial analysis and contract compliance.